As the use of social media marketing spreads out, more companies are starting to exploit it. A number of businesses are currently starting to recognize the leverage of online tools in setting up a community wherein their potential clients can mingle – the crucial groundwork of social media marketing. On the other hand, the current query amongst these businesses is “what must we do now?”For companies that may have already created online communities and possess a certain familiarity on how to make an online presence, the next step to be done would be to use social media marketing advanced tactics.These social media marketing advanced tactics are strategies that go beyond the standard social media presence. Prior to carrying on with the utilization of advanced tactics, you have to make sure that your business has already understood the basic ideas about social marketing, has crucial comprehension on online marketing, and has a familiarity with drawing the attention of prospects. Once you have fulfilled all of these conditions, you may now use all or any of the following social media marketing advanced tactics:1. Take Advantage of MultimediaMultimedia is an efficient strategy to capture the attention of prospects because of the fact that the web is broadly utilized by people nowadays in looking for photos or videos of products that they would like to purchase. What’s good about this strategy is that it is not difficult to carry out, and has been proven to be competent, among other social media marketing advanced tactics.Show images of your goods, as well as your workers. By doing so, you may gain your customers’ trust and provide them the assurance that they can avail of your products safely. Video clips are very much effective as well, seeing that they could make your prospective customers feel important, and you can even make use of videos to construct powerful online communities in social networking sites. Furthermore, videos also let consumers have a comprehensive knowledge of the concepts in relation to your products – superior to any well-written piece of writing.2. Mix Online and Offline MarketingWhile many users utilize the web, there are still a few who depend on offline advertisements to learn more about products. By merging online and offline advertising, you could reach more prospective customers.You may do this by putting your site or online community’s URL on your flyers, posters, and other offline advertising means. With this tactic, you can cause your community to grow, and even earn the trust of more prospective customers.3. Personalization of Messages on Social Networking WebsitesSocial networking websites let you achieve a certain kind of bond with your potential clients, but it’s quite repugnant if the updates you post are the same for EACH social networking site. The fact is that prospects would not like reading posts that apparently appear to be programmed. So whenever you update your Facebook, Twitter, Tumblr, or any alike social networking site, remember to customize your messages, and make it sound like you’re directly speaking to your followers. Also make sure that the message you post on one social media website doesn’t relay the exact similar message as what you posted on another.4. Directories and ListingsThis is probably among the primary social media marketing advanced tactics considering that it is normally the technique that can earn you a lot of customers. It is important that you post your company on online directories so that prospects can discover it without much trouble. Furthermore, if you have an outlet or place they can go to, don’t forget to add it to online maps such as Google’s and Yahoo’s.5. Promos and ContestsSocial media marketing doesn’t stop at making your online community develop. A strong connection with your clients is an important step in making your community grow. A great technique to reinforce the connection between your business and clients is to hold contests. Doing so will make you get AND keep your prospects’ interest by connecting them through enjoyable activities. Discounts and promos solely given to them is also an effective technique to make them believe that being a member of your community is worth it. This social media marketing advanced tactic is certain to turn prospects into actual buyers.Social media marketing is more than building a presence for your business. It involves making your online community grow and be productive. The said social media marketing advanced tactics will surely help you make your marketing more successful and your sales develop.For more information regarding advanced social media marketing tactics, please refer to my author bio below.
Georgetown University Center for Social Impact Communication posted an article recently, which you can read in a link below, about what people want on social media and how nonprofits can improve their efforts. I encourage you to take a read of the article.Every day my companies are active across many social media platforms, and with our fundraising and marketing companies we have the opportunity to see a large cross-section of nonprofits and charities. We get to see who’s doing things right on social media and who needs a little more understanding of what their followers and the public want to see. I think many nonprofits and brands have to understand what people are looking for in social networking before they can begin to develop an effective strategy that works for them.According to the article, there are three things that people want to see on their social media feeds.ConnectednessSocial networking is primarily used to stay in contact with people who are already seen frequently by the user (Lenhart and Madden, 2007).EntertainmentThe main motive for joining Facebook is peer pressure and the main gratifications people receive when using Facebook include entertainment and staying informed in social circles (Quan-Haase and Young, 2010). Among those over age 50, the two primary factors in Facebook usage are mood management including entertainment such as games and social action such as reposting political opinions (Ancu, 2012).Self-affirmationThe “hipster” effect is the idea that the more connected someone appears to be in causes actually increases a person’s social capital (Ellison, et al., 2007). This self-affirmation theory was used to determine that spending time on Facebook fulfilled an ego need and that exposure to one’s own Facebook profile increased self-worth and self-integrity (Toma and Hancock, 2013).If you keep the three ideas mentioned above in your mind, you’ll go a long way toward understanding what your nonprofit or social enterprise followers want to see. Just because you’re a charity doesn’t mean that people are not motivated by a need to see “entertainment,” for example.In our daily work we’re heavily on Facebook, Twitter, YouTube, Instagram and LinkedIn. Although it’s taken time for us to grow our outreach effectively, what the Georgetown article is what we’ve seen as well.1. Connectedness: people are on social media because it helps them communicate in a way that’s on-demand at any time of the day or night. I think this is the driving force of social networking.2. Entertainment: I know it may seem shallow, but people have a lot of pressures in their day to day life and often the scroll through their timelines to distract themselves and see something fun or enjoyable. No one wants to see a timeline of anger, resentment, and constant complaints. Nonprofits that remember that no matter how serious the issue, there are sensitive and respectful ways to entertain have the upper-hand.3. Self-affirmation: When people give to charity or become a follower to an organization, it’s primarily driven by emotion. After that, everything they do in support of the organization is to self-affirm the decision they made to help a particular cause. It helps them increase their “social capital” in their social network, as well as within themselves.The nonprofit organizations that have the greatest success on social media understand these concepts and take them to heart. Let’s look at some of the best examples of these ideas with charities that know how to relate to the public via social networking platforms.Neverthirst: Is a nonprofit focused on bringing clean and potable water to the world’s impoverished people. The mission is tough, but if you take a look at their website and social media, you’ll see how they engage donors, supporters and the public with fresh, clean and engaging content. And, yes, you’ll see elements of fun and entertainment.Best Friends: Is the largest no-kill sanctuary in the United States. Every day they’re working to save all of the dogs and cats that are in kill shelters, abusive mills, or in need of help. Their job includes finding homes for hard to place animals. One of the most innovative ways they’re trying to match canines with adopters is through their Paws Like Me Quiz.Human Rights Campaign: Has more than 1.5 million members across the country supporting LGBTQ issues. As of this writing, they have a campaign to help raise awareness about the gay men in Chechnya who are being murdered, beaten and tortured by the police for their sexuality. HRC has been using social media images to help raise awareness and support. If you look at their Facebook page, they currently have a call-to-action right on their cover photo. This organization is known for its excellent use of imagery, which helps engage supporters and the public.I’ve been in your shoes. I was once the founder and executive director of a nonprofit. However, my thinking has always been, even when we were operating out of a single room, that we had to give the public what they wanted to see. We had to understand what motivated them and that’s how we would find support for our work. Nothing’s changed. Despite the fact we have digital and social media now, people are motivated by the same things they’ve always been motivated by in the past: connectedness, entertainment and self-affirmation. Social networking is not rocket science. If you keep those three elements in mind when you’re developing your social media strategy, it’ll help you guarantee success.To read the original article by Georgetown University Center for Social Impact Communication, please click here.